Royal Enfield forays into pre-owned bike biz

New Delhi: Mid-sized motorcycle maker Royal Enfield on Tuesday said it has forayed into the pre-owned bike segment. It has introduced -- Reown, a new company-operated, pre-owned motorcycle business initiative, that enables existing and prospective customers to buy or sell their Royal Enfield motorcycles, and exchange their motorcycles and upgrade to a new bike with ease. The initiative is envisaged to create easier access to ownership and upgrading while ensuring trust, convenience and complete assurance by the brand for customers. “We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles,” Royal Enfield CEO B Govindarajan said in a statement.